23 February 2021

California “GO-Biz” Unveils Zero-Emission Vehicle Market Development Strategy

On Wednesday, February 17, the California Governor’s Office of Business and Economic Development (GO-Biz) hosted a live streaming event to unveil its Zero-Emission Vehicle (ZEV) Market Development Strategy rolled out earlier this month. The 100-page strategy is one of the state’s first steps in implementing Democratic Gov. Gavin Newsom’s Executive Order N-79-20, signed on September 23, 2020, and discussed in a prior blog post, which sets ambitious targets phasing out new sales of internal combustion engine vehicles.

The strategy centers on four market pillars as part of a high-level roadmap for California to use in achieving the executive order’s goal of rapidly transitioning to 100% electric vehicles: vehicles, infrastructure, end users, and workforce. Underlying these pillars are five core principles: equity in every decision, embracing all zero-emission pathways, collective problem-solving, public actions driving greater private investment, and designing for system resilience and adaptability.

By March 1, 2021, and every year thereafter, all 29 state agencies that have leading and/or supporting roles in building and incentivizing the ZEV market must submit an action plan setting its priorities and objectives for advancing one more of the strategy’s pillars. As these action plans are developed and updated, GO-Biz will continuously publish goals and metrics on its website and update the underlying strategy every three years.

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